Growing need for online dating sites
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February 19, Passions Network has something for everyone.
These days, online dating makes it easier than ever to find your "lid. Of course there are sites aimed at specific religious or ethnic groups, but there are also those who aim to match couples with very specific interests. The Passion Network, for example, is a small click of dating hubs like bronypassions.
15% of American adults use online dating sites or mobile apps, Pew Research Center
Thanks to the growth of such sites, the industry has expanded at 3. Analysts expect the acceleration to continue over the next five years.
Target marketing, changing demographics, and decreasing stigma about online dating are continually bringing new users to fore. That growth is already beginning to attract investors.
The field is already crowded, with almost 3, companies running dating sites, according to a report last fall from business research firm IBISWorld. The report projects the industry to add about a hundred companies per year over the next four years.
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That means making a dent as a new player will be harder than ever since many will have to build a database of users from scratch, says IBISWorld analyst Jeremy Edwards. To survive, they'll need a novel marketing strategy and a focus on untapped potential daters — sites targeting niche markets have higher rates of membership growth, according to the report.
Growing need for online dating sites: how many more online dating sites do we need?
The biggest web dating companies have a huge lead over the competition — two control more than 40 percent of the market. The stats are staggering.
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Of 19, couples married between andmore than a third met through an online dating site, according to a study in last May's Proceedings of the National Academy of Sciences. Last December, more than 1 in 10 American adults visited dating sites, spending more than an hour a day there on average, according to Market research company Nielsen.
27 Online Dating Statistics & What They Mean for the Future of Dating
Changing demographics are a big part of what's inflating the industry. Injust 28 percent of American adults were single; today, the share is 47 percent, according to the Census Bureau. That means an expanding target market, and it.