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Executive Summary There is no turning back from online dating: While most early dating websites operated as simple platforms where users could freely browse and contact members, newer sites have made matchmaking technology an important value proposition. But are the lovelorn better served for it?
In a recent study, researchers examined the fundamental conflict of interest that exists between matchmakers and their clients: It is link unclear whether profit-maximizing sites would strive for the most effective matchmaking technology, or deprioritize innovation.
During most of the 20th century, Americans chiefly relied on friends — and to a lesser extent family and even coworkers — to meet their significant other.
20 online dating sites: the strategy puzzle of subscription-based dating sites
Computer-assisted matching started as early asbut the biggest shift occurred in the mids, with the birth of the first online dating websites. Now there is no turning back: The business dilemma at the heart of modern matchmaking In a recent studywe with co-author Kaifu Zhang from Carnegie Mellon University and Alibaba Group examined the fundamental conflict of interest that exists between matchmakers and their clients: Of course, a platform must be good enough for customers to join it in the first place.
A senior executive at a top job-hunting site whose revenues similarly depend on subscription fees told one of us: Small employers find.
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